Media Measurement Manager (Marketing Science)
- Location
- City Of London, England, United Kingdom
other incrementality tests that show, with real statistical rigour, what's driving growth and what isn't. You'll take these from initial design through to the final recommendation, and you'll be the person other teams planning, strategy, digital, data science come to for a straight answer … used to read digital campaign performance Grow the measurement team's capability and mentor more junior analysts What you'll need: Solid grounding in experimental design and causal inference — you've actually run tests like this before, not just read about them Comfortable moving between econometrics, digital ...