shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design … and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company's solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing … Comfortable working with complex technical products. Roles and Responsibilities: Strategy Leadership Develop and implement marketing strategies aligned with business goals, targeting key markets and customer segments. Oversee demand generation activities, including inbound, outbound, and account-based marketing efforts. Manage marketing automation, social media presence, brand positioning, and budget forecasting. More ❯
align stakeholders on individual user needs. You'll know when to diplomatically push back, if necessary, to act on what's right for the customer Be adaptable to the technical constraints of different platforms yet still be able to give guidance on creating the best possible end user experience … Advocate customer inclusion - what it means to make an inclusive and accessible design to be used by customers of a wide range of ages, backgrounds and technical abilities What you'll need Demonstrable experience within User Experience design/Interaction Design Strong experience as an Interaction Designer, UX Designer … and how this informs the interaction design process. We have dedicated user research teams supporting designers on real data, providing a great wealth of customer insights. Familiarity working in a complex landscape - ideally, you'll have experience in financial services A collaborative mindset to work closely and quickly with More ❯
City, Edinburgh, United Kingdom Hybrid / WFH Options
Lloyds Bank plc
align stakeholders on individual user needs. You'll know when to diplomatically push back, if necessary, to act on what's right for the customer Be adaptable to the technical constraints of different platforms yet still be able to give guidance on creating the best possible end user experience … Advocate customer inclusion - what it means to make an inclusive and accessible design to be used by customers of a wide range of ages, backgrounds and technical abilities What you'll need Demonstrable experience within User Experience design/Interaction Design Strong experience as an Interaction Designer, UX Designer … and how this informs the interaction design process. We have dedicated user research teams supporting designers on real data, providing a great wealth of customer insights. Familiarity working in a complex landscape - ideally, you'll have experience in financial services A collaborative mindset to work closely and quickly with More ❯
