Product Marketing Manager
- Location
- City of Edinburgh, Scotland, United Kingdom
concept validation. Translate market and customer insights into product requirements, USPs, business-case inputs and go-to-market recommendations. Product roadmap development: Support the definition and evolution of competitive product roadmaps, providing market, customer, technology and competitive insights to ensure alignment with customer … right time. Customer engagement: Engage with customers, in coordination with Business Development and Field Application Engineering, to communicate product strategy and roadmap, capture customer insights, validate product requirements and understand emerging customer needs. Business case development: Support the development of robust business cases ...