Digital Content and Storytelling Specialist
Edinburgh, Scotland, United Kingdom
Smart Data Foundry
trends and audience behaviour to refine content strategy and increase reach and engagement Explore and test new content formats (e.g., video snippets, carousels, interactive graphics) to enhance storytelling impact SEO & Accessibility Apply SEO best practices to written content for improved discoverability Ensure all digital content meets basic accessibility standards (e.g., alt text, headings, readability) Essential Skills Proven experience in content … analysis Good understanding of target markets; including financial services, public sector, NGOs, local and national government Experience managing social media channels and growing digital audiences. Experience optimising content for SEO Ability to work independently and manage multiple projects with attention to detail Basic design or video editing skills Proficiency with digital content tools such as Canva, HubSpot and CMS systems More ❯
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