Global Head of Marketing (Hatfield, UK)
Hatfield, Hertfordshire, United Kingdom
Parking Network BV
experienced and dynamic Global Head of Marketing to lead our marketing efforts across multiple regions. This role will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention for both our consumer app users and B2B clients. The ideal candidate will have a deep understanding of digital marketing, brand positioning, growth … B2B segments. Own global brand positioning, messaging, and storytelling to establish a strong market presence. Develop go-to-market strategies for new product launches and regional market expansions. Lead customer acquisition, retention, and lifecycle marketing strategies for consumer app users and B2B clients Oversee digital and traditional marketing campaigns, ensuring brand consistency and performance optimization. Drive demand … and analytics to measure campaign effectiveness, optimize marketing spend, and drive ROI. Lead and mentor a team of marketing professionals across multiple regions. Collaborate closely with product, sales, and customer experience teams to enhance the user journey and maximize conversions. Identify and establish strategic partnerships to expand brand reach and market penetration. Stay ahead of industry trends, emerging marketing More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: