CRM Marketing Executive
- Location
- Bury, Lancashire, United Kingdom
focus will be CRM and lifecycle activity, although the role is designed to broaden over time into website performance, SEO, paid media insight, customer discovery and conversion. You'll take ownership of CRM, email marketing, customer journeys, first-party data and performance reporting, with the freedom to identify what … reviewing work delivered by SEO and paid media agencies, ensuring activity is properly executed and measured. Making website changes that improve customer journeys, product discovery and conversion. Running a consistent programme of tests and experiments, capturing what worked, what did not and what should happen next. ...