4 of 4 Permanent Demand Generation Jobs in Manchester

Head of Demand Generation, you will be responsible for leading our efforts in driving qualified pipeline, optimising marketing performance, and delivering short-term revenue impact. You’ll own campaign planning, paid media, lifecycle marketing, SEO and pipeline forecasting, working closely with Product Marketing, Brand, and Sales to execute … high-performing demand programs. This is a critical leadership role in a high-growth marketing team, suited to someone who’s both analytical and creative, and thrives in an outcome-driven, cross-functional environment. Responsibilities; Strategy & Leadership Define the demand generation strategy to hit monthly, quarterly ...

other key performance metrics including Customer Acquisition Cost by key channels. Responsibilities; Performance Strategy, Revenue & ROI Ownership Own the performance marketing strategy across all demand channels, with accountability for SQL volume, quality, CAC and ROI. Plan, forecast and optimise spend across channels to maximise revenue contribution, not just lead … meeting conversion, and pipeline contribution. Continuously assess incrementality and channel ROI to ensure spend is being deployed where it drives the most commercial value. Demand Generation & Funnel Progression Own all demand generation campaigns designed to move prospects through the funnel from first click to Sales Qualified ...

AsourPerformanceMarketingManager,youwillhavetheimportantroleofmaximisingmarketingchannelsuccesstosecurehigh-qualitySalesQualifiedLeadsforourBusinessDevelopmentteam.OverallsuccesswillbemeasuredbymeetingtargetsforSQLsaswellasotherkeyperformancemetricsincludingCustomerAcquisitionCostbykeychannels. Responsibilities; PerformanceStrategy,Revenue&ROIOwnership Owntheperformancemarketingstrategyacrossalldemandchannels,withaccountabilityforSQLvolume,quality,CACandROI. Plan,forecastandoptimisespendacrosschannelstomaximiserevenuecontribution,notjustleadvolume. OwnperformancetargetsforcostperSQL,SQL-to-meetingconversion,andpipelinecontribution. ContinuouslyassessincrementalityandchannelROItoensurespendisbeingdeployedwhereitdrivesthemostcommercialvalue. DemandGeneration&FunnelProgression OwnalldemandgenerationcampaignsdesignedtomoveprospectsthroughthefunnelfromfirstclicktoSalesQualifiedLead. Managebottom-of-the-funnelwebsiteperformance,including:Conversionrateoptimisation,Landingpageandcall-to-actionperformance,aswellasTrafficstrategyintohigh-intentjourneys Channel&BudgetManagement OwnandoptimiseallCPCactivity,including:Campaignstructureandoptimisation,budgetownership,aswellaskeywordandlandingpageimprovements OwnallCPLpartnerships,monitoringsupplierperformance,ROIandsourcingandonboardingofnewCPLPartners WorkcloselywiththedigitalagencytoensureallpaidchannelsandthewebsitearecontinuouslyimprovingagainstCAC,SQLandrevenuetargets. Skills&Experience SignificantexperienceinPerformanceMarketingrolewithintheB2B,SaaSsector ...

AsaHeadofDemandGeneration,youwillberesponsibleforleadingoureffortsindrivingqualifiedpipeline,optimisingmarketingperformance,anddeliveringshort-termrevenueimpact.Youllowncampaignplanning,paidmedia,lifecyclemarketing,SEOandpipelineforecasting,workingcloselywithProductMarketing,Brand,andSalestoexecutehigh-performingdemandprograms. Thisisacriticalleadershiproleinahigh-growthmarketingteam,suitedtosomeonewhosbothanalyticalandcreative,andthrivesinanoutcome-driven,cross-functionalenvironment. Responsibilities; Strategy&Leadership Definethedemandgenerationstrategytohitmonthly,quarterly,andannualpipelinetargetsoptimisingCAC,ROAS,conversionrates,andfunnelhealth Leadandcoachagrowingteamofpaid,campaign,andlifecyclespecialists CampaignPlanning&Execution Buildandrunintegrated,multi ...