2 of 2 Permanent Looker Jobs in Merseyside

Working knowledge of Google Ad & Microsoft Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Ads Editor Microsoft Excel/Google Sheets (for data analysis and reporting) Google Looker Studio Monday.com Keyword Research Tools – KW Finder or Equivalent Cookie Consent MQL to SQL Rates and Marketing to Sale Processes Soft Skills Strong attention to detail Analytical mindset with a More ❯

quarterly performance reporting of CRM programmes vs business KPIS (retention, LTV, ARPU, churn) · Conducting incrementality/uplift analysis using control groups and advanced testing methodology · Building dashboards (Power BI, Looker, Tableau) for real-time visibility and stakeholder consumption · Translating insights into actionable recommendations for marketing, product and operations teams Testing & optimisation: · Developing and executing A/B, multivariate or n … data and derive segments · Experience with CRM/automation platforms (e.g. Salesforce Marketing Cloud, Braze, WebEngage, Insider, Xtremepush) · Proficiency in Excel, BI/dashboard tools (e.g. Tableau, Power BI & Looker) · Familiarity with experimentation methodology (control groups, uplift, significance) · Excellent communication & storytelling ability, including the ability to explain data to various stakeholders · Attention to detail and the ability to manage multiple More ❯