Senior Specialist, Integrated Marketing Campaigns
- Hiring Organisation
- Appcast
- Location
- Coventry, UK
marketing technology:Act as an early adopter and advocate for AI-enabled campaigns and journeys — content generation and localisation at scale, intent data and predictive scoring, journey orchestration and next-best-action, and simulation for pre-launch testing. Establish practical governance (what AI is used for, mandatory human … review, brand and data protection). Build repeatable workflows country teams can use directly, so the capability scales.5. Country enablement and enhancement:Treat country teams as the primary customer of the role. Build genuinely deployable playbooks — audience definitions, sequencing, asset packs, localisation guidance, measurement templates and a "minimum ...