Business Analyst
- Location
- Milton Keynes, England, United Kingdom
Work with Marketing teams to understand business objectives, customer journeys, and data needs; translating these into actionable user stories. Data & Integration Analysis: Define requirements for data flows, platform integrations (e.g. CRM, marketing tools), and data transformations. Data Privacy & Compliance: Embed GDPR, consent, and communication preferences into solutions … design. Requirements & Discovery: Lead workshops and analysis to improve targeting, segmentation, and campaign outcomes. Backlog Support: Collaborate with Product Owners to refine and prioritise user stories with clear acceptance criteria. Agile Delivery: Work closely with engineers in sprint activities, providing clarity on data, APIs, and dependencies. ...