program across the organization. - Drive continuous innovation in measurement, attribution, and incrementality testing across paid channels. - Explore and scale emerging paid media opportunities including AI-powered ad formats, new platforms (e.g., Reddit), and audience expansion strategies. - Partner with stakeholders across Sales, Product, and Data to align on growth initiatives … reps to source creative and manage campaigns within a defined budget. - Strong analytical skills with proficiency in SQL, Excel, and BI tools. - Experience with AI-driven campaign strategies (Performance Max, broad match with smart bidding, etc.). - Experience working with enterprise sales teams and understanding how paid media supports pipeline ...