Senior Marketing Insights Manager
- Location
- Nottingham, England, United Kingdom
single source of truth by combining customer, commercial, marketing and market intelligence data. Using advanced analytics, forecasting and marketing effectiveness measurement, the role provides actionable insights that help optimise marketing investment, improve customer experience and support sustainable business growth. It also champions a data‐driven culture through predictive analytics … customer journey optimisation. Deliver insight into brand health, customer behaviour, campaign effectiveness, market trends, competitor activity, market share and NPS/CSAT. Provide actionable recommendations to inform marketing strategy. Lead the annual market research programme, managing external agencies and budgets. Develop customer segmentation and deepen understanding ...