Senior Analyst, Marketing Enablement
- Hiring Organisation
- Invesco
- Location
- Oxfordshire, United Kingdom
- Employment Type
- Full Time
Salesforce Marketing Cloud, Account Engagement, and Marketing Cloud Personalization, while also supporting web and tracking initiatives. It combines hands-on platform execution, tracking, data integration, segmentation, experimentation, and cross-functional support to drive effective marketing activation. The individual will translate business requirements into practical technical solutions across our marketing … improve processes across SFMC, Personalization, Pardot, CRM, and web platforms. Own, maintain, and enhance JavaScript tracking scripts and support the HTML, AEM, and web integration changes needed for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data layer pushes. Translate business requirements into implementable MarTech ...