Paid Media Manager (GA4, Meta)
- Hiring Organisation
- Michael Page
- Location
- Reading, Berkshire, United Kingdom
- Employment Type
- Permanent
emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website. Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns. Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous … performance improvement. Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS. Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives. Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities ...