2 of 2 Permanent Google Tag Manager Jobs in Scotland

Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager. PPC Manager: Are you a data-driven PPC expert with a passion for delivering measurable results? We’re looking for a PPC Lead to join our digital marketing team and drive … of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting. Key Responsibilities: Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest. Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals. Conduct keyword research, audience targeting, and … competitive analysis. Create compelling ad copy and creative briefs that drive engagement and conversions. Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms. A/B test ad variations, landing pages, and targeting strategies. Provide regular performance reports and strategic insights to stakeholders. Stay up to date on digital advertising More ❯

mix Collaborate with Brand, Tech, and Marketing teams to ensure insights translate into impact. Reports to Head of Brand Key relationships Head of Tech Acquisition Marketing Executive Retention Marketing Manager Digital agency Content and creative agencies Measured on Revenue growth and ROAS Organic traffic growth Conversion rate and CPA New customer acquisition Customer retention and repeat order rate Dashboard … insight delivery Experience & Skills Needed 4+ years’ experience in a digital, performance, or marketing analytics role within a high growth eCommerce or consumer business Strong command of GA4 and Google Tag Manager, including advanced event tracking, custom triggers, and enhanced e-commerce configuration Hands-on SQL skills and experience working with BI dashboards (e.g. Looker Studio, Power More ❯