1 of 1 Permanent Performance Optimisation Jobs in Scotland

a Senior Manager for Marketing Analytics . In this role, you will lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition. Leveraging tools such as Geo testing, incrementality testing, causal … inference, MMM and user LTV, you will contribute to informing channel spend allocation decisions and will guide channel performance optimisation (including optimising ROAS target setting at a market level for SEM bidding purposes, accounting for our understanding of marginal returns). Key Responsibilities: Team Leadership: Lead and develop … evolution of key business metrics to ensure alignment with strategic objectives. Use data-driven insights to identify growth opportunities and inform Marketing channel strategies. Performance Reporting and Business Impact: Ensure the business has a clear understanding of the key factors impacting Marketing channel performance. Collaborate with cross-functional teams More ❯