Apps & App Store Optimisation Manager
Bath, Somerset, United Kingdom
Future plc
ASO Manager contributes in delivering Future's app growth strategy. You will maximise visibility, engagement, and revenue performance across our diverse portfolio of mobile apps through strategic App Store Optimisation (ASO) and continuous performance improvement. Working closely with teams across Product, Marketing, UX, and Content, the Apps and ASO Manager will drive acquisition, retention, and monetisation initiatives that align … with Future's broader digital subscription goals. You will blend analytical insight, creative optimisation, and commercial focus to ensure Future's apps deliver market-leading user experiences and commercial results. Experience that will put you ahead of the curve Experience managing multiple … iOS and Android apps, within a subscription or digital content business. Hands on understanding of ASO principles, keyword research, creative optimisation, and conversion rate optimisation (CRO). Proficiency with app analytics platforms and experience interpreting performance data to drive growth. Proficiency in GA4, Google Workspace (GSuite) (or similar) Translate complex data into clear insights. Experience with More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: