Web Optimisation and Delivery Manager
- Hiring Organisation
- Kaplan
- Location
- London Bridge, London, England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £40,000 per annum
experience and conversion to application, across Kaplan websites - ensuring web activity supports recruitment, accommodation and university partner objectives. Advises on, and supports, web and CMS operations and updates - particularly for optimisation, testing and priority initiatives. This role sits within the Global Brand & Digital capability layer, and operates as a centre … audiences Proven ability to analyse web performance and search data, and translate insight into actionable recommendations Strong hands-on experience working with CMS platforms (WordPress) and analytics tools and dashboards (GA4, GTM, SiteImprove, heatmaps etc) Ideally, some experience with web form tools (Formstack and Form Assembly) and related CRM data ...