Head of Performance Intelligence (AI/Automation)
- Hiring Organisation
- Central Employment Agency (North East) Limited
- Location
- Newcastle Upon Tyne, Tyne and Wear, North East, United Kingdom
- Employment Type
- Permanent
- Salary
- £55,000
forward thinking Digital Performance Agencies. They have a new, exciting and industry leading opportunity for a Head of Performance Intelligence (AI/Automation). This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across … attribution modelling and performance interpretation (accepting real-world limitations) • Translate complex data into clear, actionable insight for channel leads and clients • Design and deploy AI-driven models and automations to: o Identify high-performing audiences, creatives, keywords and content themes o Predict performance trends, saturation points and diminishing returns ...