Head of Performance Intelligence (AI/Automation)
- Hiring Organisation
- Central Employment Agency (North East) Limited
- Location
- Newcastle Upon Tyne, Tyne and Wear, North East, United Kingdom
- Employment Type
- Permanent
- Salary
- £55,000
using insight, modelling, and experimentation to drive measurable growth for our clients. This is a senior, strategic role for someone who understands both advanced analytics and real-world performance marketing - and can bridge the gap between the two. Key Responsibilities • Own the cross-channel measurement framework across … themes o Predict performance trends, saturation points and diminishing returns o Improve budget allocation and prioritisation across channels • Integrate AI tooling with advertising platforms, analytics stacks and internal systems • Evaluate emerging AI technologies and apply them pragmatically (not experimentally) • Own the agency-wide experimentation roadmap • Design structured tests with ...