3 of 3 Permanent Marketing Jobs in West Lothian

optimise onsite journeys, content, and funnels to enhance customer experience (CX) and performance Collaborate with cross-functional teams (UX/UI, developers, product, marketing) to deliver measurable improvements in web performance Translate experimentation outcomes into clear recommendations, including impacts to SEO, paid media, and campaign effectiveness Champion a data-driven … e.g. Optimizely) Demonstrated ability to turn data into actionable insight, driving measurable improvements in conversion and engagement Solid understanding of SEO, paid media, digital marketing performance, and customer journey optimisation Experience working with developers, UX/UI teams, and presenting insights to stakeholders at all levels Excellent analytical, communication ...

days a week on-site) An exciting opportunity has arisen for a Senior CRM & Loyalty Manager to lead customer engagement, loyalty strategy, and lifecycle marketing for a well-established consumer brand. This is a high-impact leadership role where you will shape CRM strategy, drive customer retention, and influence … future direction of loyalty and personalisation initiatives. You will also have the opportunity to lead a small team while working closely with stakeholders across marketing, technology, analytics, and digital functions. THE COMPANY They are a highly recognised omnichannel consumer business with a strong customer focus and a significant investment ...

growth and customer loyalty. The Role As Senior CRM & Loyalty Manager, you will lead the CRM and loyalty strategy, taking ownership of customer lifecycle marketing and loyalty programme development. Responsibilities include: Own and evolve the customer loyalty programme, driving engagement and retention Define and execute CRM and loyalty strategies … partnership with senior stakeholders Lead customer lifecycle marketing programmes and automated customer journeys Deliver CRM activity across email, web, mobile, and retail channels Provide reporting, forecasting, customer insight, and commercial recommendations Manage CRM technology projects from requirements gathering through to testing and deployment Drive personalisation and marketing automation initiatives Lead ...