2 of 2 Permanent Campaign Analysis Jobs in the West Midlands

function is expanding to enhance website performance, customer journeys, and marketing effectiveness . The analytics team is structured into four key areas: Digital – Website and app reporting, deep-dive analysis, and future planning CRM – Customer database management, campaign analysis, and reporting Loyalty & Customer Insights – Understanding and segmenting customer behavior Data Science & Engineering – Supporting analytics efforts and proving More ❯

CRM Insight Analyst – Customer Data & Campaign Performance 📍 Birmingham - Hybrid, 2 days in office 💰 Up to £43,000 We’re working with a leading company hiring a CRM Insight Analyst to bring campaign performance data to life and help lay the foundation for smarter, more personalised customer journeys. 🔍 What You’ll Own: You’ll sit in an agile CRM … team (5–6 people) and work closely with both campaign managers and the broader insight function to: Analyse and report on CRM campaign performance Lead on audience selection, segmentation, and personalisation Support the automation strategy (aiming for 80% triggered emails) Build dashboards and improve visibility of key metrics Bring insight and strategic thinking to campaign planning 📈 Key … Responsibilities: Plan audience targeting and customer segmentation strategies Monitor campaign effectiveness and suggest areas for improvement Support the transition to more automated, personalised CRM journeys Collaborate with the research and insight team to enrich campaign data Contribute to long-term strategies to boost channel performance and reach 🧠 What You’ll Need: Solid SQL skills – enough to write queries More ❯