Lead Data Scientist
- Hiring Organisation
- IO Associates
- Location
- Coventry, UK
- Employment Type
- Full-time
analytical frameworks used to measure performance across paid media, CRM and digital channels. You will work on attribution, experimentation, incrementality and customer insight to ensure marketing investment is driving measurable business impact. This is a strong opportunity for an experienced Data Scientist or Senior Data Scientist ready to step … including paid media, CRM and onsite marketing. Design and implement robust experimentation frameworks including A B testing and incrementality testing. Build models that measure customer lifetime value, marketing effectiveness and channel performance. Partner with marketing leadership to translate complex analysis into clear commercial recommendations. Improve attribution approaches and develop ...