CRM Automation Specialist
- Hiring Organisation
- Coventry University Group
- Location
- Coventry, West Midlands, United Kingdom
- Employment Type
- Permanent
- Salary
- £40,000
help transform how we engage with students and deliver seamless, omni - channel journeys across the student lifecycle. As the technical lead for CRM marketing automation, working closely with creative campaign teams and technical product owners. You will design and optimise automated journeys in Salesforce Marketing Cloud … compliance with data governance and GDPR. With direct involvement in this role, you will champion best practices, troubleshoot workflows, and explore advanced features like Salesforce Einsteinto enhance campaign performance. Key Responsibilities Build and optimise automated journeys across the student lifecycle. Drive personalisation strategies using CRM data and behavioural insights. ...