Martech Manager (Data, Intelligence & Optimisation) – Open Cross-Brand Role
- Location
- City Of London, England, United Kingdom
principles. Analytics, measurement and performance frameworks. Attribution and marketing effectiveness methodologies. Experimentation and optimisation techniques. AI and emerging customer intelligence capabilities. Product, engineering and agile delivery environments. Strong stakeholder management and influencing skills. Experience of data-driven decision making in complex organisations. Experience of customer data platforms and audience ...