Head of CRM
- Hiring Organisation
- Jobleads-UK
- Location
- Welwyn Garden City, England, United Kingdom
effective in delivering the appropriate KPI’s. What you’ll be doing Owning and evolving the CRM platform (Zoho), building journeys, workflows and data structure Designing end-to-end customer journeys across acquisition, onboarding and retention Developing segmentation and contact strategy to improve relevance and conversion Building and optimising … email and SMS channels, with a strong focus on test-and-learn Introducing personalisation across different customer touchpoints Using data and insight to identify opportunities to improve engagement and lifetime value Creating reporting frameworks to track performance across conversion, retention and customer satisfaction Managing and developing a contact centre ...