Digital Content Manager
- Hiring Organisation
- Hays Specialist Recruitment Limited
- Location
- Glasgow, Lanarkshire, Scotland, United Kingdom
- Employment Type
- Temporary
- Salary
- Salary negotiable
date. Work closely with IT, digital, and external suppliers to support continuous improvement of digital channels. Lead on SEO, site search optimisation, and content performance monitoring. Develop and maintain digital content guidelines, tone of voice, and standards in line with UK Government Digital Service (GDS) best practice. Provide training … organisation. Ensure compliance with data protection, information governance, accessibility legislation, and internal policies. Use analytics tools (e.g. Google Analytics, Siteimprove, Hotjar) to monitor performance and user behaviour. Produce regular performance reports and recommendations for improvement. Lead user testing activities, incorporating user feedback into ongoing content optimisation. Build strong ...