Customer Marketing Analytics Manager (FTC)
- Hiring Organisation
- AJ BELL BUSINESS SOLUTIONS LIMITED
- Location
- South East London, London, United Kingdom
- Employment Type
- Temporary, Work From Home
- Salary
- £75,000
actionable recommendations. Experience developing and owning marketing performance reporting and measurement frameworks, including regular reporting to senior stakeholders, using Power BI or similar visualisation tools. Strong stakeholder management skills. Knowledge Marketing effectiveness, campaign measurement, attribution, incrementality and ROI evaluation. Statistical testing methodologies, including A/B testing, control groups … significance testing. Reporting and visualisation approaches that enable effective decision making. Understanding of customer lifecycle marketing, segmentation, personalisation, loyalty and retention strategies. Knowledge of customer data models, CRM platforms and data governance principles. An understanding of platforms such as Bloomreach, Snowflake, Google Analytics and Content Square would be advantageous. Skills ...