Data & Insights Analyst
- Hiring Organisation
- Morgan McKinley
- Location
- London, South East, England, United Kingdom
- Employment Type
- Temporary
- Salary
- £375 per day
complex marketing performance data into actionable commercial recommendations, shape campaign measurement frameworks, and optimize digital marketing performance across high-profile media releases. Key Responsibilities Analytics & Visualisation: Build, maintain, and own bespoke Tableau reporting solutions and dashboards to democratize data access for internal and external stakeholders. Measurement Frameworks: Define "metrics … conduct correlation/regression analysis to evaluate marketing and media effectiveness. Audience & 1st Party Data Strategy: Support 1st-party data strategies across CRM, Web Analytics, and Social to maximize efficiencies in paid digital campaigns (targeting, lookalike modeling, exclusions). Continuous Improvement: Assess current data pipelines, resolve reporting delays ...