App Store Optimisation and App Advertising Manager
bath, south west england, united kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Hargreaves Lansdown
the Marketing team and reports directly to the Head of Performance Marketing. The successful candidate will lead the strategy and execution of App Store Optimisation (ASO) and App Store Advertising (ASA) to maximise app downloads, user engagement, and ROI. This is a key role in enhancing our mobile presence and ensuring our apps reach the right audience effectively. What you … ll be doing Developing and implementing ASO strategies to improve app visibility and conversion rates in app stores. Managing and optimising App Store Advertising campaigns to drive high-quality installs. Conducting keyword research, A/B testing of creatives, and competitor analysis. Collaborating with product, design, and analytics teams to align ASO/ASA strategies with broader marketing goals. Monitoring More ❯
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