Digital Transformation Lead
- Location
- Reading, England, United Kingdom
post-purchase Shape how customer data is used across CDPs, CRM and personalisation Lead the approach to digital analytics, experimentation and A / B testing Partner with technical teams around tagging, data foundations, event structures and modern data platforms Manage dependencies, sequencing … digital analytics Customer journey and conversion analytics CDPs, CRM and personalisation Web and mobile tagging and data foundations Experimentation and A / B testing Data Engineering and modern data platforms such as Databricks Data Science and advanced analytics Data Governance and reporting ...