Birmingham, Digbeth, West Midlands (County), United Kingdom
National Express Group PLC
are recruiting an experienced CRM Insight Analyst to join our team. Based at our Head Office in Digbeth , the successful candidate will drive data-led decision-making across our marketing activities. Using SalesforceMarketingCloud, focusing on optimising customer segmentation, refining audience selections, and analysing customer behaviours to support personalised, high-performing campaigns. You will also … be responsible for delivering actionable insights to enhance customer engagement, retention, and loyalty, while ensuring data accuracy and regulatory compliance. By leveraging customer and marketing performance data, the CRM Insight Analyst plays a key part in supporting commercial growth and helping the business tell a compelling story through data. What you'll do: Apply analytical knowledge and measurement to … determine the effectiveness of CRM, Marketing and Business Development activity with a view to continuous improvement Develop and maintain performance dashboards as required for key activity. Monitor trends and supply actionable insight to key stakeholders, through either Tableau/and or existing tools Support the new product development pipeline by providing insightful data analytics, models and metrics Support ad More ❯
Birmingham, West Midlands, United Kingdom Hybrid / WFH Options
Blue Pelican Group
Growth Marketing Manager Tech/Electronics Company Location: Hybrid Home & Birmingham Office Salary: Up to £70,000 + Excellent Benefits Job Type: Full-time, Permanent About the Role A leading tech company in the electronics space is looking for a Growth Marketing Manager to lead its digital marketing strategy and accelerate customer acquisition across public and private … lead generation funnels, and understands how to blend creativity with analytics to build pipeline and drive conversions. You'll lead a wide-reaching digital function covering SEO, CRM, email marketing, paid and organic campaigns, social media, and eCommerce with a strong focus on both B2B and B2B2C engagement. Key Responsibilities Growth Strategy Development : Build and execute a full-funnel … digital marketing strategy to drive lead generation, customer acquisition, and conversion. CRM & Automation : Own and manage Salesforce (Sales Cloud, MarketingCloud) to create segmented campaigns, lead nurture journeys, and seamless data integration. Public & Private Sector Campaigns : Develop tailored campaigns to reach and engage decision-makers across both commercial and public sector organisations. Digital Performance & Analytics More ❯
Birmingham, West Midlands, United Kingdom Hybrid / WFH Options
Blue Pelican Group
Digital Marketing Manager Tech/Electronics Company Location: Hybrid Home & Birmingham Office Salary: Up to £55,000 + Excellent Benefits Job Type: Full-time, Permanent A leading electronics and technology company is looking for a Digital Marketing Manager to take charge of digital lead generation across SME, public sector, and private sector audiences. This role is ideal for … results. Youll plan and manage digital campaigns, optimise performance across channels, and own CRM and automation tools to deliver qualified leads to sales. Key Responsibilities Develop and deliver digital marketing strategies focused on lead generation Plan multichannel campaigns targeting SME, public, and private sector clients Manage SalesforceMarketingCloud for audience segmentation, email automation, and lead … CRM reports) to track performance and report on ROI Oversee content and social media strategies tailored to B2B and B2B2C audiences Support implementation of new digital tools to improve marketing outcomes About You Proven experience in digital marketing with a strong lead generation focus Skilled in CRM and marketing automation (Salesforce experience a bonus) Strong understanding More ❯