CRM Manager
Bournemouth, Dorset, South West, United Kingdom
La Fosse
Leadership Develop and deliver a long-term CRM and lead nurturing strategy aligned to company objectives and digital transformation goals. Act as the in-house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT. Use data and insights to improve engagement, conversion rates, and customer lifetime value. Stakeholder & Partner Management Run cross-functional workshops and … CRM activity complies with GDPR, PECR, and internal policies. Work with Data Security to maintain preference centres and privacy policies. Create standardised processes, naming conventions, and documentation for scalability. Skills & Experience Required Essential: Extensive experience in strategic CRM leadership during large-scale transformations Strong Salesforce Marketing Cloud and Pardot expertise Proven track record managing external partners and agencies Skilled … at running senior-level workshops and engaging stakeholders Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies Strong commercial awareness and budget management skills Preferred: 4–8 years' experience in senior CRM, digital marketing, or customer engagement roles Excellent leadership, communication, and influencing skills More ❯
Employment Type: Permanent
Salary: £65,000
Posted: