taking full ownership of its commercial performance, operations, customer experience and growth strategy. This is a hands-on leadership role where the General Manager - eCommerce will oversee finance, trading,
marketing, technology and fulfilment, while guiding a small but high-performing team. The ideal candidate will bring proven D2C scaling experience, strong commercial instincts and the ability to balance strategic direction … cost efficiency. Ensure the eCommerce platform is optimised for performance, stability and strong UX. Improve core metrics such as conversion rate, site speed and customer journey friction. Guide digital
marketing activity across paid media, organic social, SEO, content and CRM. Lead performance
marketing strategy to maximise spend efficiency and return. Use customer insight to drive retention, repeat purchase and lifetime … value. Review promotional activity to ensure alignment with commercial goals and measurable impact. Uphold all regulatory, operational and
marketing standards. Introduce new ideas, tools and processes that support efficiency, innovation and sustainable growth. What We Are Looking For Strategic and commercially minded leader with strong experience in eCommerce, particularly within D2C environments. A General Manager - eCommerce who can make data
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