CRM Automation Specialist
- Location
- Coventry, England, United Kingdom
About the Job Drive the technical delivery of CRM and marketing automation initiatives to support a world‐class student journey, focusing on recruitment, conversion, and retention. Own the design, execution, and optimisation of personalised, data‐driven, omni‐channel communication strategies across the student lifecycle. Act as a bridge between … marketing, product, and technical teams, enabling scalable automation and ensuring the right message reaches the right audience at the right time. Lead the implementation and optimisation of journeys within Salesforce Marketing Cloud, leveraging tools such as Journey Builder, Automation Studio, and SQL. Take ownership ...