1 of 1 Remote/Hybrid A/B Testing Jobs in Dundee

marketing spend to downstream player behaviour, retention and monetisation, informing feature and in-game economy decisions Design, run and evaluate experiments (A / B tests, campaign and feature trials) to measure marketing and product impact, applying appropriate statistical rigor to your conclusions Requirements Proven experience … analytical role within marketing, ideally in a data-driven, performance-focused environment Strong analytical skills and experience with LTV / ROI modelling and marketing mix or attribution analysis Solid understanding of marketing principles, digital advertising channels, and campaign optimisation Comfortable partnering directly with Product Managers or Game ...