2 of 2 Remote/Hybrid CAPI Jobs in England

Skills Performance Marketing/Paid Media Audience Segmentation & First-Party Data Attribution & Incrementality Testing ROAS, CPA, MER & Media Effectiveness GA4, Adobe Analytics, GTM Pixels, CAPI & Server-Side Tracking Meta, TikTok, Amazon, DV360 Ideal Background Performance Marketing Manager | Growth Marketing Manager | Media Effectiveness Manager | Digital Acquisition Manager | Martech Manager ...

deterministic attribution SKAN vs AEM vs platform-reported metrics Design and refine signal strategies: AEM configuration Advanced data (ADC) server-side events/CAPI event prioritisation Reconcile platform data vs MMP vs backend subscription data. Communicate measurement gaps and propose realistic optimisation paths. This role requires comfort with ambiguity … mindset Deep comfort with attribution ambiguity and signal constraints. Strong commercial judgement - you think in payback, not just CPI. Comfortable working with: SKAN AEM CAPI/server-side tracking Able to debug tracking and event mapping issues logically. Structured, analytical thinker. Clear communicator in client settings. Not reliant on creative ...