CRM Manager
- Location
- Epsom, England, United Kingdom
carry the business case: Annual Pass renewal, lapsed family win‐back, abandoned booking recovery, post‐visit follow‐up and cross‐brand introductions run the campaign calendar with the site marketing leads, turning plans into segments, sends and journeys across email and SMS for four brand identities, around a million … optimisation (~20%) create and maintain audience segments in Data Cloud, and keep an eye on identity match quality as new data lands daily own campaign and lifecycle reporting: attribution, lifetime value, membership conversion and journey performance, feeding the weekly and monthly rhythm the leadership team runs on close ...