Zapier, native connectors or custom endpoints. Configure and use BigQuery exports for validation, reconciliation and reporting. App measurement Audit and implement app tracking across Firebase and GA4, including event taxonomy and parameter design. Handle App Tracking Transparency and in-app consent, and audit SDK behaviour against the consent state. … flag risk early. CRM-to-ad-platform integration, particularly Salesforce, and familiarity with tools like Zapier for the platforms without native connectors. App measurement: Firebase, GA4 for apps, and any of the major MMPs (Branch, AppsFlyer, Adjust). Experience running training sessions or workshops for non-technical audiences. ...