Marketing Scientist
- Hiring Organisation
- Day1data
- Location
- Greater London, England, United Kingdom
churn prediction, CLTV forecasting, and customer segmentation. Use model outputs to inform lookalike targeting, personalisation strategies, and performance marketing. Attribution & Measurement: Develop multi-touch attribution models to assess marketing effectiveness across channels. Model expected outcomes of marketing initiatives and quantify their commercial impact. Stakeholder Collaboration: Partner with marketing ...