Remote Principal Data Analyst, Marketing Analytics
- Hiring Organisation
- Airalo
- Location
- Glasgow, UK
experiments, RCTs), and Multi-Touch Attribution. Hands-on experience building, validating, or calibrating MMM models- whether using Robyn, Google Meridian, PyMC-Marketing, LightweightMMM, Bayesian regression, or working closely with vendors who do. Strong foundation in causal inference and experimental design: you understand difference-in-differences, synthetic control … mindset. You thrive in ambiguity, work autonomously, and are energised by building in fast-paced, high-growth environments. Nice to haves: Experience with Bayesian modelling frameworks (TensorFlow Probability, PyMC, Stan) and their applications in marketing measurement. Familiarity with mobile analytics platforms and MMPs: Adjust, AppsFlyer, CleverTap ...