Search Engine Optimization Executive
Glasgow, Scotland, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Pulsion Technology
engines and aligns with SEO best practices. · Conversion Rate Optimisation : Monitor web traffic journey to improve conversion rates and drive leads into the business. · Analytics and Reporting : Monitor website traffic, keyword rankings, and other relevant metrics using tools such as Google Analytics and SEO software. Prepare regular … updated on industry trends and conduct competitive analysis to identify opportunities for improvement and growth. · Local SEO : Manage and optimise local SEO efforts, including Google My Business listings, local citations, and customer reviews. · SEO Audits : Perform regular SEO audits to identify and rectify issues affecting search engine rankings and … updates, and best practices to ensure the website's continued success. · Pay-Per-Click (PPC): o Plan, create, and manage paid ad campaigns on Google Ads, Bing, Facebook, LinkedIn, etc. o Conduct A/B testing of ad copy, targeting, and landing pages. o Monitor daily and monthly budgets More ❯
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