Marketing Science Lead
- Hiring Organisation
- Sky
- Location
- Brentford, Middlesex, United Kingdom
- Employment Type
- Permanent
- Salary
- GBP Annual
analyse, automate and interpret measurement outputs. Proven ability to translate complex measurement, testing and modelling outputs into clear, commercially actionable recommendations, with confidence influencing senior stakeholders and challenging interpretation where appropriate. Experience leading and developing analysts or technical specialists, building capability in measurement, statistical thinking and evidence-based decision … making. Desirable skills and experience Experience working with econometric modelling/MMM outputs and integrating experimental findings into broader effectiveness frameworks. Experience designing measurement approaches for digital marketing, including attribution, platform measurement, incrementality and campaign optimisation Experience assessing and challenging third-party measurement methodologies, including agency, platform or measurement ...