Web specialist
Darwen, Lancashire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Capita
Capita has a new opportunity to join our Digital Operations Team as a Web specialist. The Web specialist will support web experimentation and optimisation on the TV Licensing website, aiming to enhance user experience, promote self-service and boost conversion rates through strategic, data-informed experimentation. This is an exciting opportunity for an individual who thrives in a … and stakeholder management skills due to close collaboration with both internal Capita and external BBC stakeholders. The successful candidate will previous experience as a Web specialist, Experimentation Analyst or CRO Analyst. This is a full time permanent role, offering hybrid working (assigned office Darwen, Lancashire) with limited travel to client sites. Job Description Core Responsibilities: Support the Experimentation Pipeline, identifying … process Ideate, create and assist in implementing A/B tests on the TV Licensing website (using the Optimizely Experimentation tool). Conduct quantitative and qualitative research to identify conversion rate issues & opportunities. Document A/B testing opportunities for key website elements such as landing pages, CTAs, and key funnels to enhance user engagement and conversion More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: