Solution Architect – Digital Analytics & CDP Specialist
- Hiring Organisation
- KBC Technologies UK LTD
- Location
- London, South East, England, United Kingdom
- Employment Type
- Contractor
- Contract Rate
- Salary negotiable
Role Overview: We are seeking a skilled Digital Analytics & CDP Specialist with extensive expertise in Adobe Experience Platform (AEP) and Customer Data Platforms (CDP). The successful candidate will have hands-on experience with data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms. The goal … channel journeys. Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment. Digital Analytics & Measurement: Collaborate with marketing teams to define customer journeys (awareness > acquisition > conversion > retention). Monitor and optimize campaign KPIs (CTR, Conversion Rate, ROAS ...