2 of 2 Insight Manager Jobs in London

sitting at the intersection of data science, marketing, product, and editorial . You'll oversee customer segmentation, behavioral analytics, retention modeling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business. You'll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize customer … lifetime value. Key Responsibilities Lead GB News' customer and audience insight function, developing a deep understanding of viewer behavior, member value, and user journeys. Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood. Guide research and analysis to support marketing, content, and product teams - including audience profiling … from anonymous visitor to loyal subscriber). Provide actionable insights to support campaign targeting, funnel optimization, retention, and product feature development. Define and deliver reporting frameworks, dashboards, and strategic insight packs for internal stakeholders and executive leadership. Partner with marketing to inform experimentation strategies, messaging personalization, and audience growth initiatives. Act as a champion for insight-led decision More ❯

The Customer Insights Manager will be responsible for leading customer research initiatives within the marketing organisation, focusing on the day-to-day management of research projects. Reporting to the Marketing Research Manager, the ideal candidate will: Design customer research briefs, questionnaires and discussion guides aligned with business priorities and objectives, in collaboration with internal stakeholders and external agencies. … Analyse and present research results in a compelling way for a range of internal audiences, including senior business and marketing leaders. Synthesize information from multiple insight sources, including primary research, third-party data, customer analytics, and marketing/media performance. Identify and utilise the most relevant data sources to address key project questions. Requirements Essential: Minimum 5 years' experience More ❯