Enterprise Architect - Marketing CRM
- Hiring Organisation
- Lorien
- Location
- London, South East, England, United Kingdom
- Employment Type
- Contractor
- Contract Rate
- Salary negotiable
reactivation journeys Develop omnichannel engagement patterns (email, SMS, push, in-app, real-time triggers) Lead personalization and real-time decisioning architecture (CDP, segmentation, ML models) Design campaign orchestration, eligibility logic, and compliant suppression rules Define architecture for incentive/bonus systems and associated risk-mitigation controls Embed compliance-by-design ...