2 of 2 Propensity Modelling Jobs in London

segments, behavioural clusters and look-a-like groups. Use customer insights and engagement data to drive journey optimisation and channel performance. Support retention and propensity modelling, translating outputs into actionable CRM programmes. Collaborate with marketing, data, engineering and operations to align CRM activity with business goals. Required Experience … communicate insights clearly to both technical and non-technical stakeholders. Desirable Experience integrating CRM with platforms like Twilio or similar APIs. Exposure to predictive modelling (e.g., churn/engagement propensity). Experience in complex or multi-data-source environments. Robert Walters Operations Limited is an employment business ...

account levels for insight and retention. Enable behavioural, click and engagement tracking for analytics and CRM modelling. Establish the foundations for predictive and churn-propensity modelling. Act as the technical lead and hands-on architect through discovery, design and delivery. Expected Outcomes in the First 3 Months: D365 Customer … Multi-channel messaging enabled and integrated with CIJ. Unified customer profile established. Insight dashboards live, covering: Engagement Retention Revenue optimisation Defined roadmap for future modelling, orchestration, and optimisation phases. Lead D365 Customer Insights Journeys & MarTech Architect Ideal Profile: Successful hands-on delivery of D365 Customer Insights Journeys ...