Senior Data Scientist and Marketing Effectiveness (MMM)
- Hiring Organisation
- Ekimetrics
- Location
- London, UK
- Employment Type
- Full-time
Lead end-to-end MMM and marketing effectiveness programs for international clients, from data strategy and collection to modelling, insights, and activation.· Apply econometrics, regression, Bayesian statistics, and machine learning methods to analyse marketing and customer data· Collaborate closely with Managers to understand the project scope, structure, analytical approaches … Python, R, SQL, or similar tools.· Experience with Databricks, Azure, or other cloud/data platforms is a plus.· Solid understanding of econometrics, regression analysis, Bayesian statistics, or other advanced modelling techniques.· Experience translating data and model outputs into actionable business recommendations.· Comfortable handling large datasets, optimizing data ...