Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to join our Global Growth Marketing team and own the strategy for how prospects progress through the buying journey – from initial engagement and qualification through to opportunity and revenue This role will bring together lifecycle strategy, nurture, buying signals … lead management and conversion optimization to create more connected, relevant experiences for Sophos prospects Working across Growth Marketing, Marketing Operations, SDR, Sales and Revenue Operations, you will identify where prospects stall or disengage and develop programs that improve progression, conversion and pipeline outcomes This is not a traditional nurture ...
